Did you know that the majority of the American Society for Enology and Viticulture (ASEV) members (67%) are industry professionals just like you? Only 30% of the society is comprised of academics and students, yet the national conference attendance has been mostly academics. The national conference is held annually, rotating between west coast wine regions. The 71st ASEV National Conference will be held in downtown Portland in June 2020. Researchers from across the nation and world will present the latest research advances in viticulture and enology. The event is designed for industry professionals to learn about research to improve grape and wine production. The Society is encouraging industry participation, and we hope that you and fellow Oregon wine industry members will attend. This is such a great opportunity that the Oregon Wine Research Institute will forgo its annual research event (OWRI Grape Day) in lieu of the ASEV National Conference being in state. Much of the research that the OWRI team would present at our local event will be represented at the ASEV National Conference in presentations and/or posters. We know that time and resources are limited to attend educational events, but this event is well worth the investment. We have no doubt that you and/or members of your production team will leave the meeting with a broader scope of science-based information to improve your vineyard or winery production. The national conference is also a great place to interact with experts, obtain professional development, and network with others from within and outside your production region. Be sure to contact our own research and extension specialists, Patty Skinkis (ASEV VP) or James Osborne (ASEV Director) with any questions, as they are currently serving on the ASEV Board of Directors.